An important question for HR : Are you hiring staff or talent?
Every company needs both. Staff is important for day-to-day functioning -- they run things. Your front desk receptionist is important staff and often the face of your organization. Talent is the people who create things. (*)
Disney needs both - Staff to sell tickets and talent to create the movies. Each role in their organization is distinct - you don't want talent to do things the same way everyday - but for your staff its essential.
Despite the title, Subway needs staff, not sandwich artists. But it takes talent to find (or create) Jared and get him on TV.
Another distinction: staff is easy to manage -- the closer they get to exacting uniform standards, the better they are doing. Talent...well. Talent goes by different rules. The personality that is good at big picture ideas and 'out of the box' thinking isn't a conformist. The start late in the day. They wear fun shoes. They ignore paperwork. But they also create the ideas and products that drive profits.
A big idea for hiring: Talent is not staff - and you need both to succeed.
( *'talent ' is the term used in acting; creatives is often used to refer to writers, camera crew, innovators, concept people, etc.)