On one of those rare occasions when I get to be a passenger, I get the opportunity to really notice and read the billboards.
You can tell a lot about an area by the advertising -- I'm often amazed/amused by all the adverts for attorneys and law firms when I'm in places like California. The best one to date: "Half-priced lawyers dot com" ! FINALLY some honest billing for honest effort - LOL
In our area of Minneapolis/St. Paul, we seem to have somewhat of a banking war going on -- I'm not even sure its for actual accounts or for raw mind-share.
In an ever escalating war, one large national bank had the audacity to just come out and tell me they were the best -- "Laughable at best" was what I thought.
What was amusing was that in all my most recent experiences with said bank I couldn't find really anything that they had done that even rose to the level of mediocrity. In other words, they sucked at being average.