Of all the questions on the Founding Team Readiness Checklist, Use of Funds carries a unique kind of weight. It’s not just about strategy — it’s about trust. When someone puts their money into your crowdfunding campaign, they’re making a bet on your judgment about how to deploy capital.

A great product without a clear path to the customer is an expensive prototype. Investors know this — and the Go-to-Market question on the Readiness Checklist is designed to surface exactly how well you’ve thought through your customer acquisition plan.

When you’re preparing to raise money through investment crowdfunding, your legal structure moves from background detail to front-and-center concern. The type of entity you’ve formed directly shapes what investors receive in return for their money — and what the law requires of you.