T01 · Activity 1
Two-Sentence Problem-Solution Workshop
Write and test the two sentences that will anchor every pitch you give. Your answers stay on this page — nothing is saved or sent unless you choose to email yourself.
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Step One
Select your industry
This loads example problem and solution starters written for your space. Use them as a trampoline — not a template.
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Step Two
Write your problem statement
Prompt: Describe the problem your customers face — in their words, not yours.
Name the customer type. Name the friction. Avoid product language — this sentence is about them, not you.
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Step Three
Write your solution statement
Prompt: Describe what you do about it — in terms of outcome, not features.
Describe the outcome, not the mechanism. A stranger should be able to understand this without knowing your product.
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Step Four
Run the peer review checklist
Read each question honestly. An unchecked box is a revision note, not a failure.
0 of 5 checks complete
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Step Five
Save your work
Your two sentences will appear below as you type. Nothing is stored here — copy or email them before you close this page.
Your two sentences will appear here as you type in Steps 2 and 3.
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