Metrics Tracker Worksheet

Monthly Metrics Tracker Preview — TheBigIdea
Activity · Metrics Tracker

Simple Monthly Metrics Tracker

You can't tell a traction story without data. This spreadsheet is designed for early-stage founders who need a simple, consistent system for tracking the numbers that matter — revenue, customers, unit economics, and cash — from day one. No finance background required. Blue cells are inputs; dark green cells calculate automatically.

When to use this: Start filling it in now, even if your numbers are small. Three months of consistent data tells a better story than a dozen one-off screenshots.

Download the full spreadsheet — 12 months, 2 sheets (tracker + instructions), pre-built formulas for growth rate, churn, CAC, LTV:CAC, runway, and more.

Download .xlsx
Blue = enter your data
Green = auto-calculated
Amber = notes row
Metric Definition Mo 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 Mo 9 Mo 10

Preview shows 10 of 12 months. Download for complete file with all formulas.

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