Simple Monthly Metrics Tracker
You can't tell a traction story without data. This spreadsheet is designed for early-stage founders who need a simple, consistent system for tracking the numbers that matter — revenue, customers, unit economics, and cash — from day one. No finance background required. Blue cells are inputs; dark green cells calculate automatically.
When to use this: Start filling it in now, even if your numbers are small. Three months of consistent data tells a better story than a dozen one-off screenshots.
Download the full spreadsheet — 12 months, 2 sheets (tracker + instructions), pre-built formulas for growth rate, churn, CAC, LTV:CAC, runway, and more.
Download .xlsx| Metric | Definition | Mo 1 | Mo 2 | Mo 3 | Mo 4 | Mo 5 | Mo 6 | Mo 7 | Mo 8 | Mo 9 | Mo 10 |
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Preview shows 10 of 12 months. Download for complete file with all formulas.